Tips to Increase Local Traffic

Google My Business Optimisation: Tips to Increase Local Traffic: Want to optimise your GMB listing and improve your website traffic? Read to know on how to Improve your local rankings with Google My Business Optimisation.

Have you ever wondered how beneficial it can be for your business to get displayed in front of millions of people searching for a product or service you have got to offer? Well, it is quite possible by making use of Google My Business. Google My Business optimisation helps your business rank better in local searches, thus resulting in more traffic and sales.

However, before moving on to discussing Google My Business optimisation in detail, let’s have a closer look at what Google My Business is and what are the benefits of having a GMB page.

What is Google My Business Page?

GMB is a free tool from Google that helps businesses and organisations to maintain an online presence across Google. GMB allows customers to find your business when they are searching for a product or service you offer, thus increasing your local exposure.

As the number of internet users is on the rise every day, businesses must have a GMB page to stay relevant in today’s competitive market.

What are the benefits of having a Google My Business Listing?

According to Google, around 46% of the searches have local intent. To rank better in these local searches, having a GMB listing is equally important. Let us now look into some of the benefits of having a GMB listing.

1. Your business show’s up in the Google 3-Pack results

Have you ever heard of the term Google 3-Pack? For those who don’t know what Google-3-pack is, try searching for the keyword ‘restaurants near me’ on Google. You will get a search result page like the one shown below.

Confused on how to make your business appear in Google 3-pack results? Well, it’s quite simple. By creating a GMB listing, your business can easily get into the local 3-pack results for relevant keywords. What makes Google 3-pack results more important is the fact that it gets displayed above the organic results as well.

2. Star ratings to show

You might have seen star rankings being shown near to the name of a business, in the Google search results page. These reviews and ratings matter a lot to both your business as well as your customers.

As a customer, every one of us prefers to buy products or services that are of the highest quality. And having customer reviews displayed near your business name is a great way to tell your potential customers that you offer some of the best services in your field. With GMB listing, your customers will be able to share their reviews about your business for others to see. Having excellent reviews will also help you to stay ahead of your competitors as well.

3. Better understand your customers

GMB allows users to leave their opinion or feedback about your business. Listening to your customers’ feedback can do a lot good for your business. Those reviews which the customers leave behind may contain lots of valuable points that can help you in further improving your business performance.

4. Increase traffic to your business website

 

The most challenging part many businesses find is to bring quality traffic to their website. Well, however with a GMB listing it is not at all a difficult one. Having a listing that shows up in Google search results is one of the easiest ways to drive traffic to your business website. Since 46% of the searches in Google have a local intent, being on top of the search results not only helps in driving traffic to your website but also results in conversions.

Now you might have got an idea about the benefits of having Google My Business Listing for your business.

Well, if you don’t know how to optimise your GMB listing for better ranking, need not worry, keep on reading to know about Google My Business optimisation.