Tuesday, October 17, 2023

How to keep Design files Neat & Organized



The 6-step filing system that works
1. Make sure you have a Work folder
work-folder
2. Create client folders
client-folders
3. Create project folders
project-folder
4. Create filing folders
file-folders
Client input: This is everything I get from the client during the course of the project. Files, documents, notes… you name it.
Business: Project quotes, estimates, schedules, proposals and everything else related to the “business” part of the project.
Assets: Photos, vectors, icons and other design elements you use to put together your designs. In other words, everything that is a part of your final layout should go here.
Design: The name says it all. Here’s where you keep your actual design files, the stuff you work on. Typically, it should contain nothing else but a list of files with your designs in various versions or revision stages. Remember, all files used to construct those designs, like photos or icons, should go into the Assets folder.
Production: All final files for delivery to the client. For print projects, this is where you place your prepress files which can be sent to the printer, like PDF’s fonts and so on.

5. Save changes as separate files
Whenever you make changes to any of the files, never save them back over the original. Instead, use “Save as…” command to save them under a new version. This way you’ll keep track of number of changes you make, as well as when you made them. And talking about saving versions….

6. Name your files properly
versioning
Brochure Final
Brochure Final – image fix
Brochure Final Final
Brochure Final of all finals – cover page fix
Brochure Final Final Final
Obviously, I had a problem with the meaning of word “Final”, but it was only because I didn’t know that “final” is not a very practical word for file naming — you never really know if something is final or not and neither does your client. The better, and easier way of handling this is by adding a number to the filename whenever you change it or make an alternative version of it, until you get a final approval from the client. So the above list would look as follows:

Brochure_01
Brochure_02
Brochure_03
Brochure_04
Brochure_05
Brochure_06
This way, you always know that the final one is the one with the highest number in the filename, and your client can easily track the changes and variations too. An edge case scenario where this naming system might fail is when your client decides that Brochure_05 is what should be the final, instead of Brochure_06. The workaround is to simply open the file and save it as “Brochure_07”, even if no changes were made, so you don’t have to think about it later.

Thursday, February 2, 2023

To market your graphic design services, you can:

  1. To market your graphic design services, you can:
  2. Create a portfolio website that showcases your best work and testimonials from satisfied clients.
  3. Utilize social media platforms like Instagram, Facebook, and Twitter to showcase your work, connect with potential clients, and share industry news and trends.
  4. Attend networking events and conferences related to graphic design to meet potential clients and build relationships with other professionals in the field.
  5. Offer free samples or consultations to potential clients to demonstrate your skills and build trust.
  6. Partner with complementary businesses, such as printing companies or marketing agencies, to reach a wider audience.
  7. Invest in targeted digital advertising, such as Google AdWords or Facebook Ads, to reach potential clients who are actively searching for graphic design services.
  8. Offer special promotions or discounts to attract new clients and retain existing ones.
  9. Write blog posts and articles on topics related to graphic design to establish yourself as a thought leader in the industry. 

Friday, January 27, 2023

Tips to Increase Local Traffic

Google Map Business Listing, Google MyBusiness, Google search listing

Google My Business Optimisation: Tips to Increase Local Traffic: Want to optimise your GMB listing and improve your website traffic? Read to know on how to Improve your local rankings with Google My Business Optimisation.

Have you ever wondered how beneficial it can be for your business to get displayed in front of millions of people searching for a product or service you have got to offer? Well, it is quite possible by making use of Google My Business. Google My Business optimisation helps your business rank better in local searches, thus resulting in more traffic and sales.

However, before moving on to discussing Google My Business optimisation in detail, let’s have a closer look at what Google My Business is and what are the benefits of having a GMB page.

What is Google My Business Page?
GMB is a free tool from Google that helps businesses and organisations to maintain an online presence across Google. GMB allows customers to find your business when they are searching for a product or service you offer, thus increasing your local exposure.

As the number of internet users is on the rise every day, businesses must have a GMB page to stay relevant in today’s competitive market.

What are the benefits of having a Google My Business Listing?
According to Google, around 46% of the searches have local intent. To rank better in these local searches, having a GMB listing is equally important. Let us now look into some of the benefits of having a GMB listing.

1. Your business show’s up in the Google 3-Pack results
Have you ever heard of the term Google 3-Pack? For those who don’t know what Google-3-pack is, try searching for the keyword ‘restaurants near me’ on Google. You will get a search result page like the one shown below.


Confused on how to make your business appear in Google 3-pack results? Well, it’s quite simple. By creating a GMB listing, your business can easily get into the local 3-pack results for relevant keywords. What makes Google 3-pack results more important is the fact that it gets displayed above the organic results as well.

2. Star ratings to show
You might have seen star rankings being shown near to the name of a business, in the Google search results page. These reviews and ratings matter a lot to both your business as well as your customers.


As a customer, every one of us prefers to buy products or services that are of the highest quality. And having customer reviews displayed near your business name is a great way to tell your potential customers that you offer some of the best services in your field. With GMB listing, your customers will be able to share their reviews about your business for others to see. Having excellent reviews will also help you to stay ahead of your competitors as well.

3. Better understand your customers
GMB allows users to leave their opinion or feedback about your business. Listening to your customers’ feedback can do a lot good for your business. Those reviews which the customers leave behind may contain lots of valuable points that can help you in further improving your business performance.

4. Increase traffic to your business website
 

The most challenging part many businesses find is to bring quality traffic to their website. Well, however with a GMB listing it is not at all a difficult one. Having a listing that shows up in Google search results is one of the easiest ways to drive traffic to your business website. Since 46% of the searches in Google have a local intent, being on top of the search results not only helps in driving traffic to your website but also results in conversions.

Now you might have got an idea about the benefits of having Google My Business Listing for your business.

Well, if you don’t know how to optimise your GMB listing for better ranking, need not worry, keep on reading to know about Google My Business optimisation.